Unified Marketing Measurement
Geo, user-level, and platform incrementality tests, attribution, and a Bayesian MMM — working as one. Every test flows into a central database that calibrates and validates the model, so optimization and forecasting rest on causal truth, not guesswork.
No code, point-and-click, human in the loop — measurement anyone on the team can run.
Unified Marketing Intelligence
From data ingestion to actionable insights, our platform connects the dots between measurement, attribution, and optimization.
Unified Marketing Measurement
Measurement Triangulation
Triangulating insights from Marketing Mix Modeling, Attribution, and Incrementality Testing provides a complete view of performance, eliminating blind spots and bias.
Shako Stats Engine
Our engine ingests data from all your platforms, processes it through our advanced models, and delivers actionable insights in real-time.
One framework. Every method talks to the others.
Geo, user-level, and platform tests all feed one central database. That shared truth calibrates and validates your MMM, while attribution keeps everything pointed in the right direction. Run any piece on its own — or run them together and let each one make the others stronger.
Inform. Attribution gives the MMM a fast, directional read on what's working between tests.
Calibrate. Incrementality tests anchor the MMM to causal ground truth, not just correlation.
Validate. Holdout tests check that attribution and the model agree with what really happened.
Centralized Truth
All your tests, one database
Versatile Use Cases
Whether you need to justify your budget, optimize your mix, or plan for Q4, we have the tools you need.
Optimize budgets across channels.
Stop guessing which channel drives growth. Our always-on MMM models parse your spend and revenue to tell you exactly where to put your next dollar for maximum ROI.
Shift $5k from Video to Search to increase conversions by ~12%.
Stop manually matching test markets.
Our algorithm scans thousands of market combinations to find the perfect control group in seconds. We check for correlation, parallel trends, and statistical validity automatically.
- Automatic control market selection
- Pre-test bias checks & validation
- Support for custom exclusion lists
Know your impact before you spend.
Don't launch blind. Our power analysis tool tells you exactly how much budget and duration you need to reach statistical significance.
- Minimum detectable effect (MDE) calculator
- Budget vs. Duration trade-offs
- Customizable confidence levels
Longer duration raises max detectable CAC.
Crystal clear causal impact.
No more guessing. See Lift, iROAS, and Incremental Conversions at a glance with our Bayesian Structural Time Series (BSTS) models.
- True incremental ROAS (iROAS)
- Probability of lift (Confidence)
- Counterfactual vs. Actual visualization