Making Marketing Science Accessible
We believe that accurate measurement shouldn't be a luxury reserved for Fortune 500 companies. We are a team of US-based industry insiders and data scientists operating as an independent research lab to make causal measurement accessible to everyone.
The Builder's Pledge
We are Neutral.
We don't care if Meta looks better than TikTok, or if Direct Mail beats CTV. We don't focus on the noise or vanity metrics.
What we do care about is Honesty, Precision, and ROI.
We care about showing the data exactly as it is—warts and all. We never change, edit, or manipulate numbers to serve an interest. We present every finding with credible intervals, refusing to artificially tighten uncertainty.
"We simply love building data science and marketing science technology. We are technologists who find joy in our craft, and we hope you love using our tools as much as we love building them."
Scientific Rigor
We don't believe in "black boxes". Our platform uses transparent, peer-reviewed statistical methodologies (like Bayesian Structural Time Series) to give you results you can trust.
Accessibility First
You shouldn't need a PhD to measure your marketing. We build intuitive, no-code interfaces that empower every marketer to run complex experiments.
Privacy & Trust
As a privacy-first platform, we never sell your data. If you are uncomfortable uploading revenue figures, you can even scale your data (e.g., multiply sales by a random number) before uploading. The math works exactly the same.
Our Story
Shako Stats was born from an independent research lab founded by industry insiders. After years of working in marketing analytics for major tech companies, we saw a gap in the market: the best measurement tools were either incredibly expensive SaaS platforms or complex internal tools that required a team of data scientists to operate.
To our knowledge, there was no free tool that allowed you to design and analyze these tests yourself.
Businesses of all sizes—from solo founders to global ad agencies—were left guessing, relying on biased platform metrics or outdated "last-click" models. We knew there had to be a better way.
So we built Shako Stats with a simple "Builder" philosophy: The less code you have to write to get answers, the more powerful you become. 🦇 We created the tool we wished we had—a platform that gives you the same statistical power as the giants, for a fraction of the effort.
Connect with the builder
Still have questions?
Whether you're interested in a demo, have a technical question, or just want to chat about marketing science, we're here to help.