Honest Measurement for Real Decisions
Shako Stats is a self-serve marketing science workspace for designing tests, running transparent statistical models, exporting results, and connecting any AI agent through a read-only MCP/API context layer. Classic statistical models do the measurement work; the AI helps teams understand the real data, test designs, processed outputs, intervals, diagnostics, and results faster.
The Builder's Pledge
We are neutral.
We don't care if Meta looks better than TikTok, or if Direct Mail beats CTV. We don't optimize for platform narratives, vanity metrics, or a preferred channel story. We are not partnered with ad platforms. Their incentive is to sell more ads; ours is to get the number right.
What we do care about is Honesty, Precision, and ROI.
We care about showing the evidence clearly. We never change, edit, or manipulate numbers to serve an interest. We present every finding with credible intervals, refusing to artificially tighten uncertainty. We run multiple models on every result and show them side by side. When they disagree, we show you the disagreement.
The pipeline is automated and live: you kick off a design or results readout, the statistical models run, and the results publish to the workspace. There is no editorial pass where numbers are adjusted for a cleaner story. The AI Marketing Scientist connects to those outputs and the metric definitions behind them so the team can understand the evidence.
"Our job is to make rigorous measurement usable: transparent models, visible uncertainty, reusable results, and an AI context layer that explains the evidence without changing it."
Scientific Rigor
We use transparent statistical methods, multiple model views, and visible uncertainty so teams can defend decisions instead of accepting a single opaque number.
Accessibility First
Marketing teams should not need a custom data science project for every question. We build self-serve workflows that make rigorous experiments and model readouts fast enough for real planning cycles.
Privacy & Trust
As a privacy-first platform, we never sell your data. If you are uncomfortable uploading revenue figures, you can even scale your data, for example by multiplying sales by a random number before uploading. The math works exactly the same.
Your AI Marketing Scientist
Walls down. Anyone can ask.
Shako Stats is an AI Marketing Scientist you can put to work on your real measurement data. The platform runs classic statistical models for tests, forecasts, and model outputs, and the MCP/API layer gives any AI agent you connect read-only context over the data processing, data dictionary, metric definitions, designs, power analyses, results, diagnostics, and outputs. The AI explains the answer in plain language without replacing the underlying statistics.
Measurement should have open doors.
Not one dashboard gatekept by one analyst. Anyone in the org, from junior analyst to CMO, can connect the AI they already use and ask about the tests that ran and the results they saw. Everyone gets the same rigorous answer grounded in the same statistical outputs.
Our Story
We kept seeing the same problem: teams needed better answers about incremental impact, but the available options were often expensive enterprise software, opaque vendor reporting, or internal tools that required a dedicated data science team.
We wanted to build a more accessible path: one where marketers could design tests, understand tradeoffs, analyze lift, export results, and learn from the evidence without turning every measurement question into a custom analytics project.
That is why Shako Stats focuses on practical causal measurement: tools and resources that help teams get past last-click thinking, challenge platform spin, and make more defensible budget decisions.
Our builder philosophy is simple: The less code you have to write to get answers, the more powerful you become. We are building the product we wished we had: transparent, no-code measurement software that helps lean teams operate with more rigor, speed, and confidence.
That road led us to what Shako Stats is today: your AI Marketing Scientist.Connect the AI you already use and every question about a test, a result, or a budget gets an answer grounded in your own data, Shako's metric definitions, statistical outputs, and the same transparent evidence available in the workspace.
Still have questions?
Whether you're interested in a demo, have a technical question, or just want to chat about marketing science, we're here to help.