Honest Measurement for Real Decisions
We are a team of US-based marketing scientists working on making causal measurement accessible to everyone. We are building Shako Stats so marketers can move from noisy platform reporting to clearer budget decisions with no-code geo incrementality workflows, transparent methods, and practical measurement tools.
The Builder's Pledge
We are Neutral.
We don't care if Meta looks better than TikTok, or if Direct Mail beats CTV. We don't focus on the noise or vanity metrics.
What we do care about is Honesty, Precision, and ROI.
We care about showing the data exactly as it is—warts and all. We never change, edit, or manipulate numbers to serve an interest. We present every finding with credible intervals, refusing to artificially tighten uncertainty.
"We simply love building data science and marketing science technology. We are technologists who find joy in our craft, and we hope you love using our tools as much as we love building them."
Scientific Rigor
We don't believe in "black boxes". Our platform uses transparent, peer-reviewed statistical methodologies (like Bayesian Structural Time Series) to give you results you can trust.
Accessibility First
You shouldn't need a PhD to measure your marketing. We build intuitive, no-code interfaces that empower every marketer to run complex experiments.
Privacy & Trust
As a privacy-first platform, we never sell your data. If you are uncomfortable uploading revenue figures, you can even scale your data (e.g., multiply sales by a random number) before uploading. The math works exactly the same.
Our Story
We kept seeing the same problem: teams needed better answers about incremental impact, but the available options were often expensive enterprise software, opaque vendor reporting, or internal tools that required a dedicated data science team.
We wanted to build a more accessible path - one where marketers could design geo tests, understand tradeoffs, analyze lift, and learn from the results without turning every measurement question into a custom analytics project.
That is why Shako Stats focuses on practical causal measurement: tools and resources that help teams get past last-click thinking, challenge platform spin, and make more defensible budget decisions.
Our builder philosophy is simple: The less code you have to write to get answers, the more powerful you become. We are building the product we wished we had: transparent, no-code measurement software that helps smaller teams operate with more rigor and confidence.
Connect with the builder
Still have questions?
Whether you're interested in a demo, have a technical question, or just want to chat about marketing science, we're here to help.