Geo Incrementality
Causal measurement using geographic holdouts. Our platform implements synthetic control methods to measure incremental lift without reliance on user-level tracking.
Methodology & Algorithm
We utilize a custom, proprietary algorithm built from the ground up to identify optimal treatment and control regions. This is the most powerful design algorithm available, performing:
- Market StratificationClustering of geographic units based on historical conversion volume and trend correlation.
- Synthetic Control GenerationConstruction of a counterfactual baseline using a weighted combination of control markets.
- Power Analysis SimulationMonte Carlo simulations to estimate Minimum Detectable Effect (MDE) across various duration and budget scenarios.
Experimental Design Parameters
Enterprise-Grade Test Management
A centralized platform to design, execute, and analyze all your geo incrementality tests.
Geo Tests
Manage your geo incrementality tests
| Test Name | Status | Type | Start Date | Results (iROAS) | |
|---|---|---|---|---|---|
| Q4 Holiday Blitz - Holdout | Running | Geo Holdout | Oct 15, 2025 | Pending | |
| YouTube Scale Test | Analyzed | Scale Test | Sep 01, 2025 | 3.42 | |
| TikTok vs Reels Interaction | Analyzed | Multi-Cell | Aug 15, 2025 | 1.85 | |
| Summer Promo - Low Spend | Completed | Scale Test | Jul 01, 2025 | Calculating... | |
| Brand Awareness Lift | Draft | Geo Holdout | - | - |
Supported Experimental Designs
Flexible configuration for various causal inference needs.
Geo Holdout (Exclusion)
Standard exclusion testing where a specific region is suppressed to measure the incremental contribution of a channel.
Multi-Cell Interaction
Factorial designs to measure interaction effects between multiple channels or tactics.
Scale & Spend Tests
Response curve modeling by testing varied spend levels across comparable regions.
Incrementality Measurement
Pure lift measurement for channels with poor attribution visibility (e.g., TV, OOH).