Platform Incrementality

Store and analyze lift test results directly from ad platforms like Meta, Google, and TikTok. Centralize your truth.

Centralized Storage

No more lost PDFs or screenshots. Automatically ingest and store lift test results from all your ad platforms in one place.

Meta-Analysis

Aggregate results across multiple tests to find broader truths about your channel performance and creative effectiveness.

Calibration

Use platform lift tests to calibrate your attribution models and MMMs for higher accuracy.