Understand how every channel contributes to your bottom line. Use advanced statistical modeling to allocate your budget where it matters most.
Decompose your sales into baseline, seasonality, and media effects. See exactly how much revenue Facebook, Google, and TV are driving.
Simulate different budget scenarios. Our optimizer suggests the ideal allocation to maximize revenue or ROAS based on saturation curves.
MMM doesn't rely on cookies or user-level tracking. It's the perfect future-proof solution for measurement in a privacy-centric world.